An insight into Event Management 2022
The event industry has been transformed as a result of abrupt changes in the spring of 2020. While this transformation brought new, previously unknown challenges, event managers and marketers were forced to rethink. Innovation and creativity were required, and as is often the case, the industry – our industry – reinvented itself.
Top Event Statistics for 2022
In this list, you’ll find 5 selected event statistics to help you plan your event strategy. Want more? Then you can find the whole list of event statistics here.
Event Statistic 1:
Creating a unique “event experience” is the second biggest challenge (60.9%) for event managers after Covid (78.2%). (Sweap, 2022)
Event Statistic 2:
Social media (77.9%) and email marketing (72.5%) are the top marketing channels for events. (Sweap, 2022)
Event Statistic 3:
Only 53% of global “event professionals” are required to submit a data-based report on event success to their superiors. In German-speaking countries, the figure is only 43%. (Sweap, 2022)
Event Statistic 4:
For 40.5% of organizers, the engagement rate is the most important KPI at their events, but only 10.45% use engagement tools to make a positive impact with technology. (Sweap, 2022)
52% of companies say they plan to increase the number of events per year. (Sweap, 2022)
There’s more to discover!
Click here for the full list of event stats. We hope you enjoy them!