An insight into Event Management 2022
The event industry has been transformed as a result of abrupt changes in the spring of 2020. While this transformation brought new, previously unknown challenges, event managers and marketers were forced to rethink. Innovation and creativity were required, and as is often the case, the industry – our industry – reinvented itself.
Top Event Statistics for 2022
In this list, you’ll find 5 selected event statistics to help you plan your event strategy. Want more? Then you can find the whole list of event statistics here.
Event statistics 1:
81% of event managers confirm that they organize virtual events. (MATE)
Event statistics 2:
18% of event marketers have no tools to clearly measure the success of their events. Another 19% do not have the right data available. (MATE)
Event statistic 3:
76% of event marketers swear by email marketing as the most effective channel to increase registrations for events. (Market)
Time to take part in the State of Event Management survey!
We want to hear your story! Be the first to receive the 2022 State of Event Management Report. You’ll also get a chance to win one of three great prizes (including 1x Apple iPad Air)!
Event Statistics 4:
For 68% of event organizer:s, engagement is the biggest challenge at virtual events. (MATE, 2021)
Event statistic 5:
B2B companies invest 10-20% of their annual marketing budget in virtual/hybrid events. (Market)
There’s more to discover!
Click here for the full list of event stats. We wish you much success!